| Nov. 21, Friday |
Study Tour
Hanshin Area, Port of Kaohsiung, Yes Logistics Corp. |
| Nov. 22, Saturday Venue: National Kaohsiung First University of Science and Technology C448 |
| 8:30－8:45 |
Opening
Vice President Hsu, Meng-Hsiang
Dean of College of Management Chou,S.W.
National Kaohsiung First University of Science and Technology, Taiwan
Emeritus Professor Shiraishi,Yoshiaki
University of Marketing and Distribution Sciences, Japan |
| 8:45－9:15 |
Keynote Speech by Professor Dawson, JohnA.
University of Edinburgh, U.K.
Innovations in International Retailing: Branding, ICT, and SCM |
First Session (Session Leader: Professor Choi, Sang Chul)
Branding Innovations & ICT Innovations in International Retailing |
| 9:15－9:45 |
Professor Fu, Hsin-Pin
National Kaohsiung First University of Science and Technology, Taiwan
An Innovative Analytical Model for Store Image Factors
〈Q & A〉 |
| 9:45－10:15 |
Professor Chou, Ting-Jui
Renmin University, China
Chinese Consumer Preference to Foreign Brand Naming
〈Q & A〉 |
| 10:15－10:25 |
Break |
| 10:25－10:55 |
Invited Researcher Hwang, Seong-HuykPh.D.
Professor Lee, Jung-Hee
Chung-Ang University, Korea
A Study of Consumer's Preference on PB and NB Products Using Conjoint Analysis： The Korean Consumer's Case
〈Q & A〉 |
| 10:55－11:25 |
Associate Professor Strombeck, Stephen Donald
Handong Global University, Korea
Manufacturing Brands Retreat! Assessing and Countering the Reverse Trojan Horse Strategy of Retailers
〈Q & A〉 |
| 11:25－12:25 |
Discussion |
| 12:25－13:20 |
Lunch |
Second Session (Session Leader: Professor Lee, Jung-Hee)
Case Studies in International Retailing |
| 13:20－13:50 |
Associate Professor Baek,Jung Yim
University of Marketing and Distribution Sciences, Japan
Global Retailing and Withdrawal of Global Retailers in Korea: Issues from the Case of Carrefour and Wal-Mart
〈Q & A〉 |
| 13:50－14:20 |
Professor Han, Sang-Lin
Hanyang University, Korea
Effects of Service Quality on Customer Loyalty and Word-of-Mouth: Analysis of Korean Retail Industry
〈Q & A〉 |
| 14:20－14:50 |
Professor Wang, Shuguang
Ryerson University, Canada
Associate Professor Shimizu, Nobutoshi
University of Marketing and Distribution Sciences, Japan
Impacts of American Retailers on the Canada Retail Economy: Canadian Lessons for Asian Countries
〈Q & A〉 |
| 14:50－15:00 |
Break |
| 15:00－15:30 |
Dr. Davies, Keri
University of Stirling, U.K.
The Restructuring of Japanese Retailing and its Impact on Retail Internationalization
〈Q & A〉 |
| 15:30－16:30 |
Discussion |
| Nov. 23, Sunday Venue: National Kaohsiung First University of Science and Technology C448 |
Third Session (Session Leader: Professor Wang, Shuguang)
SCM Innovations in International Retailing |
| 8:45－9:15 |
Dr. Yen, Tsai Fa
National Pingtung University of Science and Technology, Taiwan
Do More Investments or Higher Justice Win the Higher Loyalty? A Comparing Research between Urban and Rural Leisure Farm
〈Q & A〉 |
| 9:15－9:45 |
Associate Professor Wang, Yi Jen
University of Marketing and Distribution Sciences, Japan
The Role that Local Distributor Plays in the International Supply Chain
〈Q & A〉 |
| 9:45－10:15 |
Professor Kato, Atsushi
Doshisha Women’s College of Liberal Arts, Japan
A RealOptionApproach to InternationalSupplyChainStrategies
〈Q & A〉 |
| 10:15－11:15 |
Discussion |
| 11:15－11:25 |
Break |
| 11:25－11:45 |
Concluding Remarks
Professor Mukoyama,Masao
University of Marketing and Distribution Sciences, Japan |
