The 7th SARD Workshop “Economic Recession and Retail Internationalization” Program

Nov.20, Friday
9:30 – Study Tour :
Odu-san Observation post, Nonghuyp Agricultural products logistics center &
Korea traditional market exhibition
18:30 – Welcome Party at Seoul Palace Hotel
Nov. 21, Saturday Venue: Chung-Ang University
9:00 – 9:30 REGISTRATION
9:30-10:00
Opening Remarks: Chairman of the SARD, Professor Mukoyama, Masao /
University of Marketing and Distribution Sciences
Welcome Speech: President Lee, Jung-Hee / Korea Marketing & Distribution Association
Congratulatory Speech: Professor Park, Yang Woo, Vice President /Chung-Ang University
10:00 - 10:25 Keynote Speech
Professor Dawson, John A. /
University of Edinburgh
Distinguished Professor of University of Marketing and Distribution Sciences
First Session
(Session Leader : Professor Choi, Sang Chul / University of Marketing and Distribution Sciences)
How Local Retailers Dealt with the Recession
10:00 - 10:25 The global retailer's recession-resistant strategy
-A case study of Wal-mart China-

Dr. Shi, Jin / Nankai University

〈Q & A〉
10:50 - 11:15 How have the internal retail sectors been dealing with the crisis?
Dr. Lin, Su-Mei / China University of Technology
Ms. Chen, Angela Y.Y. / China University of Technology
Ms. Yang, Fen-Mei / China University of Technology

〈Q & A〉
11:15 - 11:40 Impact of the Global Economic Crisis on the Modern Retail Industry in Emerging Markets: The Case of Vietnam
Dr. Bui, Thi Lan Huong / University of Economics of HCMC
Ms. Nguyen, Huong Tram / RMIT International University

〈Q & A〉
11:40 - 11:50 Break
11:50-12:15 Retailer Strategies in a Recession
Professor Parry, Mark E. / University of Missouri-Kansas City
Professor Sato, Yoshinobu / Kwansei Gakuin University

〈Q & A〉
12:15-12:40 How Retailers in Canada Cope with the Recession:
A Survey of Retailer Strategies through a News Content Analysis

Professor Wang, Shuguang / Ryerson University

〈Q & A〉
12:40 - 13:20 Discussion
13:20-14:20 Lunch
Second Session
(Session Leader: Professor Suh, Seong Mu / Chung-Ang University )
Issues of Retail Innovation in the Emerging Market
14:20-14:45 How Does the Positive Emotion Elicitation Process affect Purchase Intention of a Foreign Apparel Brand in the Indian Market?
Dr. Kang, Ji-Hye / Yonsei University
Professor Jin, Byoungho / University of North Carolina
〈Q & A〉
14:45-15:10 Tunisian call centers defy the crisis!
Impact of the CRM system quality on firm profitability

Professor Jallouli, Rim / Mannouba University

〈Q & A〉
15:15-15:35 Used Vehicle Distribution in China
From the Viewpoint of Reductive Process of Information Asymmetry

Professor Shioji, Hiromi / Kyoto University

〈Q & A〉
15:35-15:45 Break
15:45-16:10 A Psychological and Behavioral Segmentation of Consumers under Financial Crisis
Professor Chou, Ting-Jui / Renmin University

〈Q & A〉
16:10-16:35 Measuring Retailer Equity: comparison of online and offline channels
Professor Han, Sang-Lin / Hanyang University
Dr. Baek, Mi-Young / Hanyang University
〈Q & A〉
16:35-17:15 Discussion
Nov. 22, Sunday Venue: Chung-Ang University
Third Session
(Session Leader: Professor Wang, Shuguang / Ryerson University)
New Research Frontiers in Retailing Studies
9:00-9:25 Multi-format Strategy in Saturated Market: A Case Study of LAWSON in Japanese Convenience Store Business
Dr. Huuhka, Ari / University of Vaasa
Associate Professor Shimizu, Nobutoshi / University of Marketing and Distribution Sciences

〈Q & A〉
9:25-9:50 Historical Analysis on the First Japanese Home Furnishing Chain Store of Nitori
Associate Professor Baek, Jung-Yim / University of Marketing and Distribution Sciences

〈Q & A〉
9:50-10:15 Entrepreneurial Dynamic Capabilities and Spousal Resources
Assistant Professor Chien, Shih-Yi / National Kaohsiung First University of Science and Technology
Associate Professor Yang, Albert J.F. / National Kaohsiung First University of Science and Technology

〈Q & A〉
10:15-10:25 Break
10:25-10:50 The Structural Model of Online Shopping: A Cross-cultural Validation between Korea and UK
Dr. Chung, Soo Yeon / Korea University
Professor Park, Cheol / Korea University
〈Q & A〉
10:50-11:30 Discussion
11:30-11:45 Concluding Remarks:
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